Vera
Intelligence layer · VEO by VERA
Vera is not a real person, and not simply a chatbot either. She is the intelligence layer of VEO by VERA: the platform measures and tracks your visibility, Vera is what gives those measurements meaning.
The name is no accident. VERA stands for Visibility Engine for Rankings & Answers — the two ways people find things: traditional search results and AI answers. Read where the name comes from.
From measuring to understanding to action
Measure
The platform collects your positions in Google, your mentions in AI answers, technical signals and your content — across every place people search.
Understand
Vera explains what the numbers mean and why a competitor may be more visible. That is the step most tools stop at: a dashboard shows you that you are dropping, not why.
Act
Vera decides which improvements matter most and helps carry them out. There is always more to improve than you have time for, so the order matters more than the list.
What Vera actually does
- ✓Explains your scores: not just what they are, but what feeds into them and what you can change.
- ✓Explains the gap with competitors in Google and in AI answers.
- ✓Prioritises what you can improve about your visibility.
- ✓Writes the articles in this Knowledge Base — with human review before publishing.
- ✓Answers questions about your own situation in the Vera tab of your portal.
Where Vera stops
Vera publishes nothing on her own. She writes drafts and makes proposals; a human reads and approves them. That applies to the articles in this Knowledge Base just as much as to changes on a customer's site. When she does not know something, she should say so rather than invent something plausible.