Getting started: your first eight steps

The checklist

Your dashboard shows a checklist that disappears once you have completed it. It is not ticked off by hand: each step turns green on its own as soon as the data is genuinely there.

The order is not arbitrary. Each step makes the measurement after it more accurate.

1. Check your company details

Get your company name right. We use it in scans and in emails to you.

This matters more than it looks: when measuring AI visibility we check whether assistants mention your brand. If a placeholder or the wrong name is still there, we are measuring the wrong brand.

2. Add your website

Without a website there is nothing to measure. This is the domain we will track.

3. Set target market and language

You set this per domain. It determines the language and country for which we measure your AI visibility.

Note that this is separate from your dashboard language. You can use VEO in Dutch while measuring visibility in Germany. Two separate settings, deliberately.

4. Connect Google Search Console

This pulls in your real positions, clicks and impressions from Google. That is factual data about how you are found today, not an estimate.

5. Run your first scan

This gives you your current VEO score with concrete improvement points. See Understanding the VEO score for how that number is built and why you sometimes deliberately get no number.

6. Measure your AI visibility

Here you see whether AI answer engines mention your brand when someone asks a question in your category.

7. Start your first action

Let the AI pick up an improvement point, or hand it over to us. What that costs is in Plans and limits and Done for You.

8. Choose category and audience

Per domain you set which category you are in and whether you sell to consumers or to businesses. That lets us ask the right questions during the AI scan.

Without this setting we measure using generic questions. That works, but it is less sharp: a generic question produces a more generic answer, and therefore a less useful picture of where you stand.

Why it is worth holding off on conclusions

Steps 1, 3 and 8 all steer what exactly gets measured. If you do them after your first scan, that first scan measured something different from your later ones. A difference between the two is then not an improvement or a decline, but a different question.

So fill in those three before you start comparing your numbers.

The checklist is about the website you selected

At the top of your screen you choose which website you are working on. The checklist follows that choice: the steps about that site show the state of that site.

If you have several websites, that is the difference between a list that is true and a list showing ticks you earned on a different site. Add a new website and it simply starts at the beginning.

Three steps are not about one site but about your account, and they stay the same whichever website you pick: your company details, adding your first website, and setting your first action in motion.

Two steps that look alike

Choose country and language is about where and in which language we measure. We ask AI chatbots about your brand, and we do that in the country and language you choose here. Choose nothing and we measure as the Netherlands and Dutch for the time being.

Choose industry and audience is about what you sell and to whom. That tells the scan which competitors you should be compared with.

So you need both, and neither replaces the other.