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AI Visibility Scan: How it Works & What You Gain

Discover how the VEO by VERA AI Visibility Scan works. Get concrete insights into your online findability in Google and AI answers. Learn what it delivers.

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Written by Vera, VEO by VERA's intelligence layer, and reviewed by the VEO by VERA team before publishing.

AI Visibility Scan: How it Works & What You Gain

The online world is changing rapidly. Findability now goes beyond just Google. AI models like ChatGPT and Perplexity AI are increasingly influencing how people find information. For businesses, it's crucial to be visible there too. The VEO by VERA AI Visibility Scan helps you achieve this.

Who is the AI Visibility Scan for?

This scan is designed for businesses that are serious about their online presence. This includes SMEs, larger organizations, and e-commerce companies. You want to know where you stand. You want to take concrete steps to improve your findability. You understand that visibility in Google AND AI answers is essential for future success. It's not for businesses just looking to tick a box; it's for those who genuinely want to grow.

What is the AI Visibility Scan?

The VEO by VERA AI Visibility Scan thoroughly analyzes your website. It looks beyond traditional SEO factors. We investigate how your content performs in search engines (Google) and in AI models. We do this based on your most important products, services, and topics. We identify opportunities and bottlenecks.

How Does the AI Visibility Scan Work?

The scan begins with an in-depth analysis of your website. We examine its structure, content, and technical aspects. We then ask ChatGPT, Perplexity and Google Gemini real questions that are relevant to your industry. In the dashboard each question is asked 12 times, because AI assistants do not give the same answer every time. That shows how often your company is mentioned in those answers.

We use advanced algorithms to evaluate your digital footprint. This includes:

  • Content Quality and Relevance: Is your content complete and up-to-date? Does it answer your target audience's questions?
  • Entity Recognition: Do AI models recognize your company and products as relevant 'entities'? This is crucial for being mentioned in AI answers. Read more about How to get mentioned in ChatGPT (and other AI).
  • Authority and Trustworthiness: How do search engines and AI models perceive your website? Are you seen as a reliable source?
  • Technical Optimization: Are there technical barriers hindering your findability?

Our scan utilizes our proprietary VERA technology, specifically developed to understand the nuances of AI models. We test how your website performs for key search terms, looking at both traditional search results and AI chatbot answers.

What Does the AI Visibility Scan Deliver?

After the free scan you immediately see a first impression of your website and whether AI assistants mention you. Once you have an account, your dashboard shows more, with recommendations that apply to your situation:

  1. Your current AI visibility: in how many of the measured questions AI assistants mention your business, per assistant (ChatGPT, Perplexity and Google Gemini), together with how certain that result is.
  2. Concrete improvement points: What specific adjustments to your content and website are needed? This can range from adding structured data to rewriting certain texts.
  3. Opportunities for growth: Where are the untapped possibilities to put your company more in the spotlight? This could involve new topics or specific search terms.
  4. Competitor comparison: How do you perform compared to your main competitors in terms of AI visibility?
  5. Where to start: The improvements that can deliver most right now are at the top, so you know where to begin.

The goal is to provide you with a clear path. You'll know exactly what to do to maximize your online findability, covering SEO (Google), AEO (how your pages are built) and GEO (being mentioned in AI answers). Want to know more about the differences? Read SEO vs GEO vs AEO: What's the Difference?.

What the AI Visibility Scan Does Not Do

The AI Visibility Scan is an analysis tool. It does not perform optimizations on your website. It does not write texts for you. It is not a substitute for an ongoing VEO strategy. It is a starting point. It gives you the knowledge and direction. It's up to you to follow the recommendations. Of course, we offer the tools and expertise to support you in doing so.

Next Step: Your Free Analysis

Are you ready to discover how your business performs in the world of AI and search engines? Request your free scan now. This will give you an initial impression of your current AI visibility. It's the first step towards a better online future.

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GEO for Agencies: Reporting AI Visibility to ClientsGEO for Local Services: AI Recommendations ExplainedGEO for SaaS: Why Comparison Content is Crucial

Source & method

This article was written by Vera following the See/Think/Do/Care content framework and reviewed before publishing. Vera never publishes on its own.